This position will be focused on the food service part of the business, but will assist as needed with retail marketing opportunities.
Responsibility and Duties:
Along with the Director of Marketing, this role will support the development of long range category operating plan that will include:
Support product development in the Commercial and Non-Commercial segments.
Use research and data where possible to identify new areas of growth within food service.
Product life cycle and sku rationalization.
Pricing strategy and P&L responsibility.
Execute promotional strategy for channel for existing and new product offering along with tracking the ROI.
Support continued development of company website and brand presence in the marketplace
Develop trade show strategy for foodservice channel and assist on retail show strategy and execution
Assist with the development, execution, and tracking of new product launches, ads, etc
Assist with social media posts and website updates
Manage product spec sheets and libraries
Continuously gather intelligence on product performance, competitors, distributors, and end user attitudes
Assist with other marketing communication tasks and special projects that may arise
Well organized, detail-oriented thinker.
Strong quantitative analytical and reporting skills (Must be able to understand and analyze various types of data.)
Ability to work both independently and in a team-oriented environment.
Special project oversight of CRM role out.
Be point person within food service channel for Customer Relationship Management (CRM) tool (ongoing).
Oversee changes to CRM system fields, screens and workflows, and perform data administration (data integrity, data reconciliation, cleansing data for imports, etc.) as we role out tool to company.
Develop best-practices for CRM data entry/training manual.
This position has no supervisory responsibilities.
Education and/or Experience:
Bachelors degree in Marketing or related field; MBA preferred (or in process of obtaining). A minimum of 2-3 years of experience in managing and implementing Marketing policies, procedures and practices- preferably within a consumer products marketing environment. Food and Beverage industry with food service focus is a plus.
Excellent communication skills in the English language are necessary to be able to perform this job. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization. Exceptional organization and project management skills. Strong writing, presentation and verbal communication skills. Strong commercial and financial acumen and demonstrated skill in leading strong cross-functional teams; experience managing agency partners.
Ability to analyze data including sales reports, market information, etc. Basic math and algebra skills are necessary for this position.
The ability to analyze data and understand its meaning and how to use the information for projects.
To perform this job successfully, an individual should have proficient typing and computer skills including knowledge of Internet software, Spreadsheet software (MS Excel), Word Processing software (MS Word) and Email software (Mircosoft365). It is also preferred that this individual has working knowledge of Mac Computers and software such as Adobe Illustrator and Photoshop. Microsoft Dynamics or other CRM experience preferred.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25-50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception and ability to adjust focus.
While performing the duties of this job, the employee will be in a cubicle environment where noise can be interruptive.
Who is Country Pure Foods?
Country Pure Foods is a premier manufacturer of beverages including 100% juices, juice drink, lemonades, and plant-based beverages. From the most advanced equipment to the freshest, most delicious ingredients, we take pride in every beverage pack. Country Pure Foods goes above and beyond the standard food safety practices by participating in the highest level of Safe Quality Food (SQF) certification. The SQF certification program is a rigorous series of standards and best practices recognized by The Global Food Safety Initiative to ensure companies deliver both safe and quality products.
Why Work at Country Pure Foods?
Country Pure Foods offers a competitive benefits package for all full-time employees:
Sign on Bonuses Available
Optional Health, Dental and Vision Insurance for Employees and Dependents
Company Paid Short and Long-term Disability
401(k) Plan with Company Match
Generous PTO Policy
How CPF is Keeping Employees Safe
Country Pure Foods is proud to be considered an essential business in the food supply chain. During the COVID-19 pandemic we are taking many steps to ensure the safety and well-being of all our employees.
- At each of our facilities we are utilizing temperature scans and employee questionnaires to allow for contact tracing and to be aware of any potential contact with an infected person or persons.
- There are numerous handwashing and sanitizing stations around the facilities, including many that are touchless
- Employees are using PPE in the plants and corporate office in virtually all circumstances but especially when socially distancing is not possible.
- An outside company performs electrostatic sanitation regularly at all our facilitys common areas, including bathrooms, offices, and labs.
- Employees are continuously updated on the latest recommendations from the CDC and CPF complies with all federal and state guidelines.
- Employee travel has been limited to essential travel only and access to the plants has been restricted to essential services only.
- Employees will receive incentives which include: $50 bonus for receiving the vaccine, 2 additional PTO days and/or 2 hours off to get the vaccine during work hours, in addition to receiving 75% towards premium buydown for medical plans.