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Product Manager
BW Elliott Mfg Co LLC
Job Location: Pewaukee, WI

The Product Line Manager's primary role is to implement and maintain the Elliott Manufacturing's product and business strategies as it relates to push/pull cables and flexible drive shaft technology. Responsibilities include market and competitive data analysis, pricing and margin management, life cycle management, creation of and through collaboration of the sales team the implementation of go-to-market strategies, project management, sales support, and continuity of the product roadmaps. This position works very closely with all functional departments to support opportunity pursuit and product development.

  • Data analysis and recommendation used to develop global strategic goals for Elliott
  • Direct the implementation of the global product line strategic plan to prioritize and maximize company and product line profitability and investments.
  • Project management of product line NPD projects, adhoc project management support of select ESR (Engineered Service Request) projects. Understanding of phase gate process for NPD projects
  • Pricing analytics that meet regional market needs while supporting strategic portfolio offerings and company goals.
  • Integrate market product position (feature, benefit, value) for support of product design definitions.
  • Conduct market studies, including VOC to understand new/adjacent market opportunities and assess viability
  • Create and validate value propositions to differentiate product lines
  • Understand competitive landscape threats, opportunities and market and technology trends
  • Analyze new product concept viability including sales volume, price, cost, margin and profit potential
  • Direct Go-to-Market strategies for assigned new projects

  • BS/BA degree in Business or Engineering or relative technical field or equivalent previous experience.
  • 7+ years of experience in roles with responsibilities such as data analysis, market analysis, voice of customer (VOC) processes and interactions, new product development processes.
  • Knowledge of project management techniques and project charters to maintain focus.
  • Understanding of product lifecycle management and decision making from product roadmaps
  • This position requires travel to customer and non-customer sites in North America and internationally (25%)
  • Position can be located in Binghamton, NY or in Pewaukee, WI
  • Knowledgeable in industrial, mobile off highway products, or construction applications.
  • Familiarity with MS Office products.



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