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Graphic Designer - Email Marketing - REMOTE
Delta Defense
 
Job Location: WEST BEND, WI

Position Summary:

The Graphic Designer for Email Marketing and Promotions you will enjoy designing, organizing, and coordinating digital assets for email campaigns and digital marketing advertisements. You may use existing HTML email layouts or build HTML emails that are creative and eye-catching. You may also use cascading style sheets (CSS) to format the email's content. Your responsibilities include finding appropriate images for email campaigns and color correcting pictures for digital use. You may also design digital marketing ads and create dynamic emails.

As a designer, you must have a willingness to enthusiastically accept many varied projects and new responsibilities as assigned.

Duties/Responsibilities:

  • Primary designer to create visual assets that support the member experience team with a focus in Email Marketing and Member Promotions while adhering to the overall brand strategy and digital style guide
  • Work independently with minimal supervision while still meeting deadlines
  • Execute strategies that adhere to the brand objectives across email & customer journeys
  • Follow the email strategy, including content and send strategy for members and work with other team members to ideate and execute
  • Implement testing of all promotional setups and emails ensuring that they uphold the image of the brand and bring the vision of the campaign to life
  • Take an active interest in the performance of your work and be willing to let data guide your creative choices
  • Ability to conduct A/B testing of emails (via Litmus)
  • Keep up to date with current digital trends, consumer behaviors, and other opportunities and consistently bring new ideas to collaborate on

Skills/Abilities and Education Requirements:

  • 2+ years of Graphic Design experience
  • Excellent graphic design skills: composition, visual hierarchy, typography
  • Strong understanding of Email design best practices
  • Expert in designing visual concepts using graphic design tools including design software: Adobe Creative Cloud (i.e. Photoshop, XD, Sketch)
  • SalesForce Marketing Cloud (SFMC) experience or similar Marketing Automation tools (HubSpot, Pardot, etc.)
  • Experience with Content Builder
  • Experience with HTML, CSS, AMP script, & MJML
  • Ability to work both independently and collaboratively to meet tight deadlines
  • Great attention to detail and high degree of quality
  • Ability to evaluate choices critically, with the member experience in mind
  • Ability to communicate design choices effectively
  • Demonstrates the Core Values of Delta Defense, LLC
  • Demonstrates a positive, can-do attitude
  • Demonstrate portfolio showing creative, design and software skills

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