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Senior Manager, Demand Generation
B-Stock Solutions Inc.
 
Job Location: Belmont, CA

THE COMPANY


B-Stock is the worlds largest online marketplace for returned, excess, and other liquidation merchandise. Our customers range from SMB to the worlds largest brands and retailers (including all ten of the top 10 U.S. retailers). Led by eBay veterans, B-Stock completes over 200,000 transactions per year, selling 135 million items annually, making us a clear leader in the space.

The amount of inventory that is returned or unsold each year is growing very rapidly; in 2020, the value of this merchandise was estimated at $500 billion. Much of it ends up being liquidated for pennies on the dollar; some of it is even destroyed or landfilled. We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. The B-Stock platform gives buyers a simple and direct way to buy valuable products, and offers sellers a trusted replacement for traditional liquidation and a critical boost in operational efficiency.

Backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock runs lean, fast, and shows no signs of slowing down. Our core values have shaped the company we are today and will certainly drive our success for many years to come.

For more information, visit www.bstock.com/careers


JOB SUMMARY

The Senior Manager Demand Generation will be responsible for driving seller growth through the generation of leads, passed to sales and managed through the funnel to a successful contract. This professional will be a key member of B-Stocks growing marketing team and will be highly visible both internally and externally. The selected candidate will be creative, analytical and strategic, using all of those skills to proactively help B-Stock drive seller growth across key categories and geographies.

This role requires the willingness and ability to actively manage multiple, simultaneous projects; the skills to collaborate effectively with a variety of stakeholders across B-Stocks organization; and the ability to cultivate strong, strategic relationships with external stakeholders.


ESSENTIAL JOB DUTIES AND RESPONSIBILITIES


? Leverage research, consumer insights and market trends to formulate strategies to acquire more sellers for B-Stock. This will include segmenting prospects by verticals, geographies, company size, pipeline stage status, job titles.

? Support both both US and Global teams across all of B-Stocks divisions: mobile, enterprise and small business

? Evaluate and lead enterprise advertising campaigns across 3rd party platforms

? Drive growth by acquiring new sellers by developing and executing creative marketing strategies in partnership with sales as well as with the content team and category specialists across the organization. Efforts will include:

? Paid media strategy across Google, Facebook, LinkedIn, Display etc.

? Email campaigns to multi-segmented cohorts

? Coordination of webinar and tradeshow strategy

? Work with Content Team to develop seller-focused content marketing, education and events

? Test and measure campaign strategies to optimize performance and marketing channels

? Ensure strong value-based messaging, brand consistency and core values across all campaign communications

? Analyze KPIs and provide feedback to various stakeholders for recalibration

? Additional responsibilities as needed


Key responsibilities:


? Drive weekly sales / marketing review of lead quantity, quality and outcomes to capture learning to inform future campaigns

? Analyze the marketing funnel to determine where opportunities exist and manage through to closed won / loss status in partnership with the sales team

? Drive the review of dashboards (SFDC primarily) to evaluate campaigns effectiveness

? Develop an integrated marketing calendar for seller marketing in partnership with sales leaders

? Prioritize verticals, geographies, company targets etc. for campaigns

? Work closely with email ops and content team to develop and deliver engaging, high quality, campaigns and nurture series to convert leads and move them through the stages of the pipeline

? Test and learn into new channels to source high quality leads using A/B testing

? Be an advanced user of SFDC to measure results, ensure proper tracking is in place and that our sales teams SLAs are being met

? Lead the companys future Account Based Marketing initiatives



MINIMUM QUALIFICATIONS, JOB SKILLS, AND ABILITIES


? 5-7 years of experience driving business results by translating high-level organizational business strategies into actionable and successful multi-channel marketing strategies and campaigns

? Talented, customer-centric marketer who understands how to translate customer insights into compelling marketing campaigns

? Data driven with the ability to identify growth opportunities and risks for our sales & marketing leadership

? Understanding of A/B testing, cohort analysis, funnel and segmentation analysis

? Innovation champion, with proven track record working in white space and comfort with ambiguity

? Able to develop awesome digital end to end experiences for prospects

? A real excitement for growth marketing with a track record that shows it

? Passion for data-driven marketing and demonstrated analytical ability

? Great cross-functional colleague, with experience working in a nimble team with fast-growing expectations

? Excellent written and verbal communication skills. Exceptional presentation skills with ability to lead meetings with multiple internal and external stakeholders

? Proactive, well-organized and detail-oriented



OUR VALUES

Make Each Dollar Count
Whether its the recovery amount or a buyers budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.

Take Our Work Seriously, Not Ourselves
Everything at B-Stock continues to grow - everything but our egos, that is. Were not afraid to let loose and laugh (often at ourselves).

Do The Hard Things Today That Will Pay Off Tomorrow
Were willing to sacrifice and endure, fail and adapt to reach our long-term goals.

Use Trust As The Best Measure Of Success
The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business wont succeed.

Find Strength In Numbers
Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.


EMPLOYEE BENEFITS


? Competitive compensation packages including bonus and options

? Medical, dental, and vision benefits

? Paid Time Off and matching 401(k)

? Support for continuing education

? Team off-sites, social events and extracurricular activities are a staple

? Snacks, drinks, and the occasional box of donuts



No applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on protected categories, B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.


US Work Authorization required.





PI130573228





 
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