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Associate Brand Manager - MARKETING
Nature's Way
Nature's Way
 

Job Location: Minneapolis, MN
Job Type: Full Time
Department: MARKETING

The Associate Brand Manager (ABM) is responsible for supporting the development and execution of marketing plans and programs to achieve the short and long-term business objectives for Natures Way brands. The ABM works in close partnership with the Brand Manager and Director to define and execute the brand marketing plans. This will include ownership of brand projects, communications, innovation, and the day-to-day business activity and management of categories and brands. From day one, the ABM will be a key contributor to the brands strategic choices, product innovations, communication plans, and executions across all touchpoints. To be successful in this role, the ABM will have a strong passion for building a deep understanding of consumers, show customer, channel and marketplace understanding and have the agility to deliver creative and innovative solutions that allow us to win in the marketplace.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
The Associate Brand Manager will have the opportunity to be the day to day business owner which includes the following duties and responsibilities:

Business Analytics and P&L Management
Track and analyze business performance and report on results
Evaluate data and market trends impacting the business and develop actionable insights
Connect relevant consumer information to feed the business planning process
Be the forecast owner and drive identification and quantification of key forecast drivers
Manage consumer budget for areas of P&L responsibility
Recommend where to place future bets for growth
Brand and Marketing Management
Support Brand Manager in leading development of annual brand plans and marketing objectives
Write clear creative and promotional communication briefs for agencies that support the business strategies
Work cross functionally with agency partners in creative development and execution promotions and campaigns across touch points
Lead cross functional innovation and renovation projects from idea through development to commercialization for brand areas of responsibility
Collaborate with consumer insights team to develop insights in support of business and brand objectives

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE
Required: Undergraduate college degree in marketing, business or a related field. 3-5 years of relevant work experience with experience in consumer packaged goods marketing within the Food/Drug/Mass and/or Health Food Store channels a plus.

Preferred: Masters of Business Administration graduate degree. Marketing experience with a healthcare or supplements portfolio a plus.

POSITION TYPE/EXPECTED WORK HOURS
This is a full time position. Monday Friday, 8:30 AM to 5:00 PM. Occasional evening or weekend work may be required as job duties demand.

TRAVEL
This position requires up to 20% domestic travel. Some international travel may be required.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information.



How to Apply:



EEO STATEMENT
Nature’s Way is an Equal Employment Opportunity Employer. This company will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
 
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