Associate Brand Manager
Nature's Way
Nature's Way

How to Apply:

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Job Location: Minneapolis, MN

About Nature’s Way®

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins.  A pioneer in herbal supplements, the Nature’s Way® brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies.  Beyond herbal supplements, Nature’s Way® manufactures trusted brands such as Alive!® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus.  Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels.  We are experiencing rapid growth. 

Employees at Nature’s Way® have a passion for building trustworthy brands that help improve the health and wellness of others.  This is our mission and it forms the basis of everything we do.  Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and safety.  “Trust the Leaf®.”

If you’re looking to join a team where you’ll be leading initiatives and contributing to growth every single day, Nature’s Way may be the place for you.  Nature’s Way is in the midst of a growth-driven transformation of their marketing organization.  We just opened a state of the art marketing and sales office in downtown Minneapolis where an entrepreneurial, results driven consumer marketing and sales organization is being established.  We are looking for people who want to leave their mark in this high energy organization where every person we bring on board has the opportunity to shape the business from day one. 


The Associate Brand Manager (ABM) is responsible for supporting the development and execution of marketing plans and programs to achieve the short and long-term business objectives for Nature’s Way brands.  The ABM works in close partnership with the Brand Manager and Director to define and execute the brand marketing plans.  This will include ownership of brand projects, communications, innovation, and the day-to-day business activity and management of categories and brands.  From day one, the ABM will be a key contributor to the brand’s strategic choices, product innovations, communication plans, and executions across all touchpoints. To be successful in this role, the ABM will have a strong passion for building a deep understanding of consumers, show customer, channel and marketplace understanding and have the agility to deliver creative and innovative solutions that allow us to win in the marketplace.


Required:  Undergraduate college degree in marketing, business or a related field.  3-5 years of relevant work experience with experience in consumer packaged goods marketing within the Food/Drug/Mass and/or Health Food Store channels a plus.

Preferred:  Masters of Business Administration graduate degree.  Marketing experience with a healthcare or supplements portfolio a plus.

How to Apply:

DON'T HAVE A RESUME click here

HAVE A RESUME click here

Nature’s Way is an Equal Employment Opportunity Employer. This company will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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