We are looking for an E-Commerce Marketing Manager who will facilitate the planning, management, execution and analysis of marketing in the e-commerce and digital channels. This candidate will work collaboratively with E-commerce Sales Manager, Brand Managers and Digital Marketing team to develop and implement a marketing and communication strategy for the E-commerce channel.

E-Commerce Marketing Manager Responsibilities:

• Fully understand the E-commerce channels business objectives (i.e. increasing sales for key products, etc.)and translate them into strategy and action plans.
• Lead communication between Marketing and Sales -facilitate and lead calls and meetings and build alignment and consensus across departments.
• Establish, manage, and own best-in-class product presentation standards to be utilized across product pages and all marketing campaigns
• Develop campaign briefs and tactical plans to communicate effectively and be the on the ground" representative for E-commerce in key category meetings.
• Create comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign.
• Own a key role in the strategy and functionality of company owned websites. Collaborate with authorized e-commerce re-sellers to promote the brand portfolios on their websites.
• Maintain the planning, utilization, and budgeting process of E-commerce Co-Op funds.

E-Commerce Marketing Manager Qualifications:

• Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems.
• Proficient in Microsoft Suite.
• Knowledge of web promotion strategies: Search Engine Optimization (SEO), Search
• Engine Marketing (SEM), Google/Yahoo/MSN ad words, pay-per-click campaigns.Bachelors degree in a quantitative, test-driven field or equivalent experience.
• Minimum 2 years experience in E-commerce marketing including responsibility for campaign development and strategy.
• Solid understanding of relevant KPIs along with the tools needed to measure and analyze campaign performance.
• Animal health industry experience or Companion animal/Equine background a plus.

E-Commerce Marketing Manager Benefits:

• This position provides full benefits, as well as interview and relocation expenses

Education:
University - Bachelor`s Degree/3-4 Year Degree