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Senior Digital Marketing Analyst
NPAworldwide Recruitment Network
NPAworldwide Recruitment Network
 
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Job Location: Los Angeles, CA
JOB DESCRIPTION

Job #: 27235
Title: Senior Digital Marketing Analyst
Job Location: Los Angeles, California - United States
Employment Type:
Salary: $115,000.00 - $120,000.00 - US Dollars - Yearly
Employer Will Recruit From: Local
Relocation Paid?: NO

WHY IS THIS A GREAT OPPORTUNITY?

They seek self-starters, team players, and visionaries to join our group. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EU, and AU. They offer top benefits including flexible time off, casual work environment, free lunch (EVERYDAY), competitive comp, and much, much, more!

JOB DESCRIPTION

Are you an ambitious go-getter who is passionate about data analytics? Does problem-solving in a dynamic, fast-paced environment get you fired up? Are you a natural at interpreting data and translating them into actionable insights? Do data inaccuracies keep you up at night? If you answered, Yes, to all of the above, then we want to hear from you.

As a Senior Digital Marketing Analyst, you will dive deep into big data to extract, manipulate, and report on findings that drive growth for our client and its partners. You will monitor and optimize lead-generation performance across multiple Traffic Acquisition channels, identify opportunities and limitations for growth, and present and execute on recommendations for improving the overall health of our expansive marketing network.

Responsibilities
Analytics

  • Allocation of time: 40%
  • Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
  • Formulate hypotheses that can be tested, measured, and reported on to a larger audience
  • Support business initiatives by identifying key trends in big data that can drive growth for the business
  • Validate data integrity in all analyses performed

Operations & Execution

  • Allocation of time: 40%
  • Manage day-to-day operations of meaningful marketing campaigns, focusing on Shopping Ads (PLAs)
  • Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
  • Manage the quality of inbound and outbound traffic and optimize toward business targets daily
  • Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
  • Act as internal and external source expert of business unit owned

Strategy & Innovation

  • Allocation of time: 10%
  • Produce and present executive reports that provide recommendations to drive high-level decision-making
  • Lead projects and pitch ideas for products/processes that enhance operational effectiveness
  • Develop project and product roadmaps that support the growth of business units owned
  • Remain current on professional and industry developments directly impacting area of responsibility

Leadership & Team Development

  • Allocation of time: 10%
  • Play a key a role in mentoring and guiding the professional development of junior-level analysts
  • Participate in hiring process when possible (define role, evaluate resumes, screen, hire)
  • Develop training protocol and onboard new hires to be operationally effective within three months
  • Supervise mentees daily activities against goals and provide them with frequent feedback for growth
  • Demonstrate ability to maximize mentee performance and contribution to the team

Manage and maintain strong relationships with media vendors

QUALIFICATIONS

  • 5+ years of experience in a data analytical role; 3+ years of experience managing digital marketing campaigns
  • Paid Search experience is a must; Shopping Ads (PLAs) experience preferred
  • Ability to transform complex facts, figures, and numbers into plain English that can be easily understood
  • Keen attention to detail, financial responsibility, and strong organizational skills
  • Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
  • Excellent communication skills
  • Strong working knowledge of Excel and capacity to work with technical systems and teams
  • Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
  • BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
  • Knowledge of SQL, Perl, Python a plus

Education:
University - Bachelor`s Degree/3-4 Year Degree




How to Apply:


 
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