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Email Marketing Specialist
RR Donnelley
RR Donnelley
 
Job Location: Chicago, IL
Job Type: Full-Time/Regular
Email Marketing Specialist

Marketing

Chicago, IL
ID: 45679
Full-Time/Regular


RRDs Email Marketing Specialist executes campaigns, manages lead nurturing programs and optimizes the effectiveness of the companys marketing automation platform. Playing a key role on the corporate marketing team, this position will manage all email outreach efforts, ultimately driving website traffic and lead conversion. As an individual contributor on the corporate marketing shared services team, this position receives guidance from their manager about the work that needs to be completed.

Responsibilities:

  • Manage email campaigns from start to finish, including planning, testing, evaluating and reporting
  • Work with designers to ensure email templates utilize best practices in design, content and CTAs
  • Improve lead nurturing by optimizing workflows, expanding program efforts and triggers
  • Conduct A/B testing and leverage dynamic content to personalize messaging
  • Build targeted recipient lists from a set of specific criteria
  • Segment lists based on lead behavior (past email engagement opens/clicks, website interactions downloads, page visits, remarketing campaign engagement clicks, etc.)
  • Minimize list decay, email fatigue and unsubscribes while increasing the email productivity
  • Maintain and optimize marketing automation tools and strategies, including lead grading and scoring, progressive profiling, assignment, etc.
  • Collect and share best practices and standards in email marketing
  • Clearly articulate RRDs mission, brand promise, segment strategy and solutions
  • Collaborate with the team members on strategy development and lead flawless program execution
  • Execute programs with respect for key buyer personas and typical journeys, targeting audience needs / wants / unknowns at each stage of the funnel
  • Support the needs of Marketing Managers and Segment Leads
  • Serve as an expert on email program execution that supports multiple levels of the organization: company, segment, business unit and service line
  • Follow established workflows for the lifecycle of marketing programs, including: creation, review, approval, distribution, analysis, optimization and archival
  • Monitor effectiveness of email initiatives and recommend adjustments to improve results

RRD is an EEO/AA including Vets and Disabled Employer



Required Skills
  • Minimum of 3 years of B2B marketing
  • Marketing automation, email execution or relevant experience required
  • Strong preference given to experience with Salesforce.com or Pardot, HTML knowledge a plus
  • Excellent organizational, verbal and written communication skills
  • Collaborative team player with excellent interpersonal skills
  • High sense of urgency and attention to detail
  • Ability to multitask and prioritize effectively
  • Proficiency in web-based tools, preference for experience in Salesforce CRM and Google Suite
  • Bachelors degree required, focus in marketing or business preferred OR demonstrated ability to meet job requirements through a comparable number of years of applicable work experience


RRD is an EEO/AA including Vets and Disabled Employer





RR Donnelley



For challenging and rewarding career opportunities with an innovative industry leader, consider RR Donnelley. RR Donnelley provides communications and consultative business services to a who’s who of US and international clients. A FORTUNE 500 company with locations around the world, RR Donnelley produces printed and digital communications. You probably touch our products almost every day. With a reputation for excellence built over 145 years plus a portfolio of patents and breakthrough new products, RR Donnelley is building for a strong future.

We are a business-to-business company offering opportunities in a variety of disciplines. RR Donnelley is strongly committed to setting ambitious goals, rewarding performance, and providing opportunities for personal and professional growth. We offer competitive compensation and benefit packages.

RR Donnelley is an EEO/AA Employer
 
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