Position Overview

The role of the Fitness Producer, Talent & Training is to collaborate on the creation and production of high quality, innovative digital fitness content. The Fitness Producer, Talent & Training will identify and recruit on-camera fitness talent who will engage with our digital viewers while representing our brand values.

The Fitness Producer will be involved in all fitness modalities, as well as ground-based and mind-body classes. This position will also coordinate and manage both the Live and On-Demand filming schedules, including logistics for trainers who are flown in for shoots.

The Fitness Producer will be responsible for working closely with other departments including our product managers, our channel sales teams, the digital development teams, and marketing teams. This position will train and coach the trainers in how to build strong relationships with viewers in a digital format.

The success of this position will be based on the ability to recruit and retain a diversity of on-camera talent, and viewer acceptance and market adoption of our digital fitness content.

This position is a supervisory position. This position requires in-person work at our Madison, Wisconsin studio location.

Responsibilities

Identity, recruit, manage, and develop relatable trainers

• Responsible for supervision/management of trainer staff including staffing and development
• Recruit a diversity of trainers who excel in leading dynamic classes in one or more fitness or mind-body modality
• Monitor and coach trainers to maintain our content brand quality and performance standards
• Teach trainers how to plan and structure their classes to maximize viewer engagement
• Teach trainers who are leading live classes how best to incorporate music playlists into their programming
• Teach trainers best practices for building social media followings
• Maintain strong relationships with trainers and strive to maximize retention
• Create annual trainer budget and monitor spend to achieve budget targets

Content brand development

• Work closely with our team members on developing a unique look and feel for our new digital content brand
• Work closely with our team to help design a studio space that is a welcoming space for attracting talented trainers
• Work closely with our product managers to innovate on ways to add value to our product features through the class experience
• Work with our app software development teams on innovative features that help engage the viewer and build community
• Work closely with the Production & Engineering Producer to deliver a consistent, quality digital experience
• With heavy input from our product and business development teams, develop and maintain a year out rolling content production development schedule that meet our business needs
• Continuously communicate with all stakeholders our content plan, and be flexible enough to adapt to changing demand based on opportunities to drive more revenue, faster
• Regularly monitor class view analytics and use this data to build a continuous improvement processes that extends viewer engagement over time

Qualifications

Education:

• High school diploma or equivalent
• Bachelor's degree with MBA a plus

Experience:

• Ten or more years of successful fitness group training experience
• Group training program development skills including ideation and creation
• Successful business development experience in the fitness industry
• Professional certifications in fitness industry (E.g. NSCA, ACE, etc.)
• Fitness video production experience a plus

Other Requirements:

• Advanced communication (written and verbal), organizational, and problem-solving skills
• Strong interpersonal skills, including highly effective presentation and listening skills
• Building and nurturing internal and external relationships
• Effective working in close team environment
• Ability to overcome objections and obstacles and maintain optimism
• Strong ability to effectively communicate with multiple business stakeholders
• On-camera class instruction ability a plus

Skills

You must clearly demonstrate the following qualities:

• Able to project a positive and professional demeanor to all internal and external contacts
• Professional presentation skills
• Excellent communication and follow-through
• Strong sense of initiative and a sense of urgency, demonstrated by accomplishing tasks; improving current work processes; and assisting others when necessary
• Be a self-starter with strong problem-solving abilities
• Be a career-oriented individual
• Works well individually and in teams
• Fosters an atmosphere of cooperation and teamwork
• Uses sound judgement, data and multiple inputs to make prudent business decisions that anticipate and address both short term and long term customer needs

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include:

• Health & Dental Insurance
• Company paid Life Insurance
• 401(k)
• Paid Time Off benefits
• Free access to our state-of-the-art onsite workout facility
• Product discounts
• Wellness programs

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