Position Overview:

The Director of Marketing will focus on developing and implementing e-commerce strategies and tactics that optimize our online marketing presence, best promote our products over the Internet and maximize our e-commerce sales. Position includes supervisory responsibilities of other marketing professionals.

Responsibilities:

Ecommerce Marketing Management

• Strategic planning, marketing and decision making that develop and drive growth in new and existing retail markets
• Determining, developing and implementing strategies and tactics that simultaneously optimize omni-channel sales and profit goals
• Channel specific strategy development for e-commerce alone and for the integration of e-commerce and in-store retail distribution
• Channel strategy development
• Revenue forecasting and analysis
• Explore new services for online retailers
• Cross-functional project management
• Provide leadership for and be an advocate for e-commerce change
• Manage and build strategic partnerships
• Develop budgets for projects, monitor expenses and cost effectiveness of programs
• Develop measures to analyze online sales progress through statistics, traffic studies and click-thru data and market share estimates
• Web marketing innovation
• Familiar with latest technology systems related to e-commerce
• Understanding of programming/usability, web analytics, design, functionality
• Understanding of online application development
• Web analytics and conversion analysis
• Member of Internet retail community and network

Management of Staff:

• Engages in the typical responsibilities of a manager requiring planning, evaluating, organizing, integrating and controlling.
• Responsible for staffing, terminations, disciplinary actions, training, and developing subordinates
• Responsible for completing adequate performance documentation on time.
• Responsible for ensuring accuracy of timecards and approving them in a timely manner.

Marginal Job Functions:

• Other projects as needed.

Qualifications:

Education:

• Bachelor's degree in marketing, web development, business, communications or information technology required
• Master's degree preferred

Experience:

• Minimum of 10 years relevant experience
• Must have experience working with large retail business in their marketing divisions.
• Experience with brand development required
• Experience launching e-commerce sites
• Experience using web analytics tools
• In-depth knowledge of web communication and design
• Management or supervisory experience required

Other Requirements:

• Strong computer skills in all Microsoft Office programs required
• Driver's license required for occasional travel for customer visits and industry tradeshows

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include:

• Health & Dental Insurance
• Company paid Life Insurance
• 401(k)
• Paid Time Off benefits
• Free access to our state-of-the-art onsite workout facility
• Product discounts
• Wellness programs

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