Position Overview:

The Senior Director of Marketing will focus on developing and increasing brand awareness of the Johnson Fitness & Wellness retail store brand by implementing strategies and tactics that optimize our brand thru all marketing medias. Position includes supervisory responsibilities of other marketing professionals.

Responsibilities:

Marketing Management

• Defining the vision and direction for the retail brand and developing strategies to deliver on the vision.
• Strategic planning, marketing and decision making that develops and drives growth in new and existing retail markets.
• Developing and implementing strategies and tactics that simultaneously optimize brand growth, omni-channel sales and profit goals
• Channel strategy development
• Revenue forecasting and analysis
• Cross-functional project management
• Provide leadership for and be an advocate for change
• Manage and build strategic partnerships
• Ability to collaborate, sell and implement the brand direction across multiple business units.
• Develop measures to analyze brand and program effectiveness through statistics and data, traffic studies and market share estimates.
• Familiar with latest technology systems related to on-line marketing
• Familiar with multiple forms of marketing media and grass roots marketing

Management of Staff:

• Engages in the typical responsibilities of a manager requiring leading, planning, evaluating, organizing, integrating and controlling.
• Responsible for staffing, terminations, disciplinary actions, training, and developing subordinates
• Responsible for completing adequate performance documentation on time.

Marginal Job Functions:

• Other projects as needed.

Qualifications:

Education:

• Bachelor's degree in marketing, business or communications
• Master's degree preferred

Experience:

• Minimum of 10 years relevant experience
• Must have experience working with retail business in their marketing division.
• Experience with brand development required
• Experience launching and defining brand
• Experience across multiple marketing medias
• Web and social marketing experience
• Grass roots marketing experience
• Management or supervisory experience required
• Retail or fitness experience preferred

Other Requirements:

• Strong computer skills in all Microsoft Office programs required
• Driver's license required for occasional travel for customer visits and industry tradeshows

Skills:

• Demonstrated effective interpersonal, verbal and written communication skills
• Strong sense of initiative and a sense of urgency, demonstrated by accomplishing tasks; improving current work processes; and assisting others when necessary
• Unwavering attention to detail and commitment to world-class quality
• Ability to embrace deadlines
• Able to project a positive and professional demeanor to all internal and external contacts

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include:

• Health & Dental Insurance
• Company paid Life Insurance
• 401(k)
• Paid Time Off benefits
• Free access to our state-of-the-art onsite workout facility
• Product discounts
• Wellness programs

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