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Marketing Specialist
Health One Alliance, LLC
Job Location: Dalton, GA

Job Purpose

The Marketing Specialist assists with the execution of marketing and communications projects. and supports the development and implementation of tactical marketing communications projects for the Company, including sales tools, marketing collateral, advertisements, websites, social media, community events and training materials. This role will effectively coordinate the development, design, internal approval, production, and distribution of marketing materials as assigned and champion the Company brand identity across all developed materials.


Duties and Responsibilities

  • Creates and maintains all documents, forms, templates and materials
  • Creates and maintains all aspects of social media posts, websites, marketing materials and communications with brokers, employers, members, providers and employees
  • Basic graphic design work as assigned
  • Conducts marketing/communications research to identify and understand customer/market trends and anticipates strategic adjustments
  • Plans, coordinates and assists with the coordination of marketing and community events
  • Plans, coordinates and assists with the coordination of printing, production and distribution of all marketing materials
  • Contributes to the creation and distribution of newsletter communications to brokers, employers, providers and employees
  • Coordinates and assists with marketing communications projects as assigned
  • Acts as a brand steward, upholding brand and trademark standards and consistency in all projects
  • Works efficiently and diligently to complete tasks on deadline and as instructed
  • Understands the Company's products, geographic market areas, and remains informed about competitors plans, products, and marketing areas
  • Understands the scope and detail of projects, keeping on top of changes and implementing accordingly
  • Contributes to and individually responsible for adhering to department compliance with established standard policies and procedures
  • Contributes to the improvement of workflow processes
  • Assists with the monitoring and reporting of project expenses and process invoices with accounts payable
  • Assists and proofreads materials to support the brand (print & digital), including but not limited to collateral, tradeshows, events, websites and social media outlets
  • Works with marketing leadership on product launches and promotions, photography, tradeshows/events, and sales meetings
  • Coordinates quotes/estimates, planning efforts, status updates and delivery schedules with outside vendors and agencies
  • Collaborates with the creative team and content owner(s) to develop marketing and sales materials
  • Regular and predictable attendance
  • Consistently demonstrates compliance with HIPAA regulations, professional conduct, and ethical practice
  • Maintains work area in a clean and orderly condition and ensures safe operating conditions within area of responsibility
  • Works to encourage and promote Company culture throughout the organization - waiting on this to be approved
  • Other duties as may be assigned


  • Associate's or bachelor's degree in marketing or business or equivalent experience preferred
  • Two years' experience with sales and marketing support
  • History of community involvement
  • Experience with Adobe Creative Cloud (specifically Photo Shop, InDesign, DreamWeaver and Illustrator)
  • Excellent knowledge of Microsoft Office (specifically Word, Excel, Publisher, Power Point, SharePoint, Planner, Teams, Outlook and OneNote)
  • Healthcare industry experience preferred
  • Has a working knowledge of current sales strategies for employers and individuals


  • Ethics - Honest, accountable, maintains confidentiality
  • Reliability - The extent to which the employee can be depended upon to be available for work, do it properly, and complete it on time. The degree to which the employee is reliable, trustworthy, and persistent.
  • Sense of Urgency - Meets deadlines, establishes appropriate priority, gets the job done in a timely manner
  • Communication - Communicates well, delivers presentations, has good listening skills
  • Computer skills - Skilled with computers, takes advantage of new technology, learns new tools quickly, uses technology to enhance job performance
  • Dependability - Completes job assignment and projects with minimal supervision. Meets schedules and deadlines
  • Initiative - Takes action, seeks new opportunities, strives to see projects to completion
  • Innovation - Knowledge of approaches, tools and techniques for promoting creative, original thinking and applying it to existing and emerging situations.
  • Interpersonal skills - Builds strong relationships, is flexible/adaptable, works well with others, solicits feedback
  • Organization skills - Information organized and accessible, maintains efficient work space, manages time well

Physical, Mental, Environmental & Working Conditions

Moderate amount of walking, sitting, and writing. Moderate to significant amount of stress in meeting deadlines and dealing with day-to-day events in the execution of job duties. Needs flexibility and adaptability to change. Candidate must be self-disciplined and a self-starter and able to work independently with a flexible work schedule. Must be able to drive a vehicle and daytime/overnight travel as required.



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