The Marketing Manager will be working under the Marketing Director and will be part of the primary day-to-day contact for our location managers and is responsible for the execution of national franchise brand-building initiatives at local level to maximize system marketing efforts, enhance brand awareness, implement promotions that increase customer traffic and build membership sales. You will work closely with the local General Managers and Franchise Corporate Marketing Team and other support staff and team members to execute marketing programs and will be directly responsible for ensuring business goals are met through successful implementation of new center opening and strategic regional marketing plans.
Support & execute regional and local marketing plans for our owned locations. You will be directly responsible to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales.
Work with the national marketing team and the co-op/local fund budgets and effectively communicate media buys, post buys and ongoing management of media vendors as needed to support the initiatives at a local level.
Develop a deep understanding of the business and act as primary marketing contact with local General Managers and other key personnel; ensure effective communication of corporate strategies to maintain compliance to brand standards.
Execute on event strategy, tactical plans, and project manage including all logistics, onsite execution, and post event analysis.
Drive new location opening sales performance by implementing plans to build awareness and drive traffic through grass root and digital channels.
Guide and ensure consistency of corporate and brand message throughout each marketing initiative.
Proven experience in devising and implementing digital marketing strategies
Social Media Initiatives
Posting diversified content to improve user engagement and drive actions across all major channels
Create and maintain social media strategy plan (organic and paid) for short term initiatives
Manage social media plan for our clubs and work with local managers to assist with organic engagement
Monitor & report benchmarks for measuring the impact of social media campaigns and advertising
Stay apprised of emerging social media technologies, trends and industry news
Support local Public Relations and event partnerships with social media strategies
Education and Experience Requirements
A Bachelor's degree marketing/advertising or related degree is required.
At least three (3) years' experience in consumer marketing, advertising, or media field.
Experience in executing local marketing plans while also supporting national programs as needed.
Intermediate Microsoft Office Suite knowledge required, specifically Microsoft Excel.
Willingness to travel as needed to clubs to support openings. almost every day to visit stores.
Personal passion for health and fitness is a plus