Elevations Credit Union
Corporate Profile
Who We Are
Elevations Credit Union is proud to be one of the largest locally owned financial institutions serving Boulder and Broomfield Counties. We were founded in 1952, with less than $100 in assets, and a commitment to provide low- cost, personalized financial service for consumers. Over the years, by continually meeting evolving member needs, we have grown to over $730 million in assets, and serve 76,000 consumers.
We are a member owned, not for profit, cooperative, banking retailer. Like other credit unions, we are democratically controlled and governed by a volunteer board of directors. Our unique structure is outlined in How Credit Unions are Different.
Elevations Credit Union provides objective consumer advice and personal banking Products and Services through a network of branches, ATMs and Internet. Our members can access their accounts through the Coop ATM Network, the most extensive ATM network in the US. Personal account service is also available nationally through the Credit Union Service Center Network. Our Fact Sheet includes detailed information on our size, locations and hours.
We continually review and update the way we do business, interact with members and support the community. This keeps us connected with the people we serve. This may be one reason we are consistently voted "Best Financial Institution" by the readers of local newspapers. Our Recognition and Awards result from our commitment to the financial success of our member-owners and the entire community.
History At A Glance
January 21, 1953 Opened for business in the basement of Macky Auditorium, University of Colorado Boulder campus, with 12 members and $50 in assets. Services offered were savings accounts and personal loans.
1960’s Assets grew to $2 million.
1965 Opened office in University of Colorado stadium with teller services and member service personnel.
1973 Total membership reached 5,000.
1978 Constructed building at 2935 Baseline Road, Boulder with drive up tellers and safe deposit boxes. Began offering checking accounts.
1981 Began mortgage loans.
1984 Introduced ATMs.
1988 Introduced Visa debit and credit cards. Merged with Boulder Standards Federal Credit Union and extended membership beyond the University.
1990 Surpassed $100 million in assets.
Opened branch in Lafayette.
1994 Established money market accounts.
1996 Opened office at 2960 Diagonal Highway, Boulder.
1999 Launched Web site with loans and online account access. Established a Community Relations Committee to assure community involvement.
2000 Joined CO-OP nationwide ATM Network.
2002 Assets reached $500 million. Opened Boulder Table Mesa Branch at 607 S. Broadway, and moved the Boulder Baseline Branch to 4760 Baseline Rd.
2003 Opened Administrative Support Center at 2300 55th Street, Boulder. Launched RealityCheck consumer education program.
2004 Received national Desjardins Award for excellence in youth financial education.
2005 Received $150,000 grant by the National Credit Union Foundation to support “Alliance For the American Dream” affordable housing program.
2006 Opened Branch at 1079 S. Hover St.in Longmont
2006 Name Changed to Elevation Credit Union, New Name, Same Values.
2007 Voted by the readers of the Daily Camera 1999 – 2007
2008 Elevations opens three new branches: Broomfield/Westminster, Broomfield/Erie and Longmont Main Street
Purpose, Values, Vision
At Elevations Credit Union, we are always striving to find better ways to serve YOU. Our core purpose, values, vision, and BHAG are intended to align our business with the needs of our local community.
Core Purpose
We provide solutions for a better life.
Core Values
Integrity
We build trust through honest and ethical actions
Respect
We treat each other with dignity and value individual differences
Passionate
We are enthusiastic in everything we do
Creativity
We foster an environment of innovation and learning
Driven by Excellence
We always seek to improve and strive to exceed expectations
Vision
Our vision is written in the present tense and serves as a snapshot of our goals for the near future.
We dominate the market while elevating the success of our members and business partners
We are an unbeatable organization with our Baldrige Award-winning products and service quality. Consumers and businesses seek us out first. Our success is dependent upon our members’ success; when our members succeed, we succeed. This interdependence keeps us performing in the top 10% of our sector. Our execution and unique business model are so remarkable that contemporary business authors seek us out for case study.
We have changed the way consumers and businesses bank
We are the most convenient, knowledgeable, accessible organization for consumers and businesses. Our practical and versatile approach reaches beyond traditional branch locations and has made geography irrelevant. We anticipate and fulfill the needs of our members while providing lifetime counsel and trust. We make banking FUN and rewarding!
We are known for the good work we do in the community
Elevations and its Foundation have the financial resources and fundraising capabilities to be the first place communities look for help and assistance. This assistance is embraced by our committed employees, who give back to the community through financial contribution and volunteerism.
We are sought out as THE preferred employer
We are a magnet for talent. We are recognized for developing and rewarding the best and brightest. Our employees are highly engaged through challenging, enjoyable work while developing new skills for their careers. We are recognized for populating other organizations with outstanding leaders.
Big Hairy Audacious Goal (BHAG)
We will win the Malcolm Baldrige National Quality Award!
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